Welcome to Hit or Miss? It's Your Call, the place where you get to have your say on whether a communication hit the mark or missed entirely.
Here's the first one, an ad put out by Motrin, aimed at women and specifically mothers.
Hit or miss? It's your call. Post your comment and let us know what you think!
In my opinion, this commercial was a complete miss. Given that Motrin was aiming this commercial at mothers, they completely misread their target audience, and their attempt at humor by implying that the only value carrying your baby on your body is to appear trendy and it's actually painful, was instead somewhat insulting and fell completely flat.
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